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 How
would you like to have one of the largest developers and managers of resorts
creating and funding a multi million dollar marketing campaign for your Real
Estate holdings?
Intrawest Is a 1
billion dollar company with 24,800 employees and they have justlaunched a 15 year development and
marketing campaign for the redevelopment of Winter Park.
Recently, Intrawest hosted a kick off event in Denver with nearly 600 people in
attendance. Take a look at what Intrawest achieved
in Tremblant Canada.
Case Study, Tremblant Canada
Before Intrawest After Intrawest
Typical of the resorts Intrawest acquires,
Tremblant was an underdeveloped, under-performing asset. The second oldest ski
mountain in North America, Tremblant was a place that time had passed
by. Intrawest applied its success formula methodology from day one. The
company's unique acumen in both resort operations and real estate linked
on-mountain improvements with a new warm-bed village at the base. This attracted
guests in record numbers year after year. An Intrawest Resort Club was built,
providing the highest occupancy figures in Tremblant. Two award-winning golf
courses were added extending the peak periods of the resort beyond winter. More
people buying into and visiting Tremblant fueled new themed retail shops as well
as restaurants. The village came alive.
The result is an incredible elimination of
what was formerly "downtime". More people spending more time generating revenue
24 hours a day, 7 days a week, 365 days a year. This same methodology is at work
throughout the Intrawest network of resorts.
Intrawest is a world leader in destination
resorts and adventure travel. With a network of premier resorts ranging from the
tops of towering mountains to championship golf courses and pristine beaches,
their resorts offer the allure and beauty of nature with the promise of
experiences to last a lifetime. The Intrawest network of resorts has captured
the hearts of a loyal and growing customer base. With over 8.0 million annual
skier visits on 10 mountains, thousands of golfers on 36 championship golf
courses, thousands more visiting lakeside and ocean beaches, and now offering
adventure travel around the globe through Abercrombie & Kent, Intrawest is
positioned among the leaders in the leisure industry.
Founded in 1976 by chairman, president and
chief executive officer Joe Houssian, Intrawest began as a residential and urban
real estate firm. In the mid-1980s Joe met Hugh Smythe, then president of
Blackcomb, and the result was a unique marriage of resort operations and real
estate expertise. Today, Intrawest owns or is involved in 14 mountain resorts in
North America and Europe along with two warm-weather resorts in the U.S. The
company owns 100 per cent of Alpine Helicopters Ltd., the parent company of
Canadian Mountain Holidays, the largest heli-skiing operation in the world. In
July 2004 Intrawest acquired a 67 per cent interest in Abercrombie & Ken t,
the world’s leading luxury adventure-travel company operating in over 100
countries around the world. Intrawest also has land on which to build 19,811
more units to create the most vibrant resort villages in the world.
Intrawest's world-class assets have truly
become premier destinations through the passion of the company's 24,800
employees. The success and growth of Intrawest is the result of a combination of
spectacular resort locations and creative and motivated people constantly
striving to ensure that Intrawest resorts are the most animated and exciting
playgrounds in the world. Based in Vancouver, British Columbia, Intrawest is a
public company listed on the New York (IDR) and Toronto (ITW) stock
exchanges.
Click HERE to visit
the Intrawest Website
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